©2026 Lisa Vaucher
AERIAL SPIRIT
Client: Pole Dance School — Lausanne
Role: Concept, Logo, Brand Guidelines,
Art Director
Le système visuel trouve un équilibre entre structure et fluidité, reflétant les exigences physiques de la discipline tout en préservant une sensation de grâce et de mouvement. Les choix typographiques, les espaces et la palette de couleurs ont été soigneusement pensés afin de garantir clarté, cohérence et résonance émotionnelle à travers l’ensemble des supports.
En complément de l’identité principale, l’école a commandé un logo secondaire pour son camp d’entraînement annuel, Pole Camp. Ce logo a été conçu comme une extension naturelle de la marque, conservant une cohérence visuelle tout en adoptant une composition plus directe et modulaire, adaptée à une communication événementielle.
Aerial Spirit is a pole dance school based in Lausanne, combining strength, elegance and lightness through an approach that is both athletic and artistic. The objective of this project was to translate this duality into a refined, sensitive and contemporary visual identity.
The visual system balances structure and fluidity, reflecting the discipline’s physical demands while preserving a sense of grace and movement. Typography, spacing and colour choices were carefully designed to support clarity, consistency and emotional resonance across applications.
The visual system balances structure and fluidity, reflecting the discipline’s physical demands while preserving a sense of grace and movement. Typography, spacing and colour choices were carefully designed to support clarity, consistency and emotional resonance across applications.
In addition to the main identity, the school commissioned a secondary logo for its annual training camp, Pole Camp.
This logo was designed as a natural extension of the brand, maintaining visual coherence while adopting a more direct and modular composition to suit event-based communication.
Typefaces : Alaska
Colour : CMYK